Ketosis will probably get you to a healthy weight by default, but if you want to get ripped or even like 10-12% it'll probably take a bit of tweaking with training or food
Couldn't have said it better... Why can't I be that concise?!

I think the key to both the immediate initial fat loss and the widespread stalling is that the whole focus of CNS marketing is on ketosis, the flip side of that being a fear that any talk of lowering food intake would spoil the image.
I'm rather dumbstruck by the fact that when a guy who works out, follows a diet originally geared towards women who
don't work out and stalls on his way towards getting ripped, he's told it's because... he doesn't have enough muscle mass?!

The answer to that of course being to start a muscle building diet that -surprise- costs 4 or 5 times more than the original diet that
still hasn't delivered the desired and promised results...
Bait & switch?